01702 477989
759 London Road,
Westcliff-on-Sea, SSO 9SU

About Us

Over 60 years ago my father established this opticians as Morris King’s in my Grandmother’s front room just around the corner. In 1957 my father moved to these premises where we have practised optometry with an excellent ‘patient first’ philosophy ever since. For all that time we have combined traditional customer service with cutting edge examination techniques in a relaxed atmosphere. A perfect combination, which is why so many of our patients trust us to return year after year and recommend us to their family and friends. In some cases we are seeing the fourth generation of the same family. And that very first patient in my Grandmother’s front room? Still our patient after 62 years!

We provide exceptional care, quality and service with the most up to date of eye examinations including OCT. That is why all parts of your eye tests and supplementary testing will be carried out by a qualified optometrist and your test will be of long enough duration to be thorough, to understand your particular needs and wants, jobs and hobbies. By the time it comes to dispensing we will be in the best position to advise you.

We understand that choosing glasses can can be fun for some, or a trial. All our fully trained staff will be on hand to lead you through the process, from frames to lenses and final fitting. Whether you view glasses as a fashion accessory or functional, something for a special occasion or an everyday pair, bold or discreet, we will take the time to find the perfect fit, both for your face and your budget. Our wide range of designer, designer-inspired and budget ranges have something for everyone.